London Blog
The headlines are about to get personal and nasty, but remember this -- the government has been trying to get people to switch from cola to water for the past … Read the whole story
Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
COMMENTARYMarketers across the globe are turning to programmatic technologies. European marketers spent 250% more via programmatic in 2014 compared to 2013, according to a … Read the whole story
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Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid … Read the whole story
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Twitter, as a company, has an inherent infrastructure and ecosystem already in place to ensure the blue bird trumps the yellow Meerkat bringing Periscope … Read the whole story
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What are the stems of meaning for data in advertising? We take for granted that data is valuable for acquisition, retention, and surprise and … Read the whole story
Trada, which launched as a crowdsourced search marketplace in 2008, announced on its Web site Monday that it would close its doors. The company … Read the whole story
Tumblr has found its first CMO in Stephanie Dolgins, the Yahoo unit announced. Dolgins will oversee brand and consumer marketing for Tumblr, along with … Read the whole story
