London Blog
by Sean Hargrave, Staff Writer
The headlines are about to get personal and nasty, but remember this -- the government has been trying to get people to switch from cola to water for the past … Read the whole story
by Laurie Sullivan
Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketers across the globe are turning to programmatic technologies. European marketers spent 250% more via programmatic in 2014 compared to 2013, according to a … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid … Read the whole story
COMMENTARY
by Mike Proulx, Op-Ed Contributor
Twitter, as a company, has an inherent infrastructure and ecosystem already in place to ensure the blue bird trumps the yellow Meerkat bringing Periscope … Read the whole story
COMMENTARY
by Katie Meier
What are the stems of meaning for data in advertising? We take for granted that data is valuable for acquisition, retention, and surprise and … Read the whole story
by Laurie Sullivan
Trada, which launched as a crowdsourced search marketplace in 2008, announced on its Web site Monday that it would close its doors. The company … Read the whole story
by Gavin O'Malley
Tumblr has found its first CMO in Stephanie Dolgins, the Yahoo unit announced. Dolgins will oversee brand and consumer marketing for Tumblr, along with … Read the whole story