- Campaign, Tuesday, March 31, 2015 8:20 AM
Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal. It is said to be Samsung’s biggest ever investment in TV sponsorship.
The partnership launches tonight with idents around Travel Man, a new Channel 4 series fronted by Richard Ayoade, the comedian. The idents have been created by Cheil and promote the
range of appliances that Samsung offers.
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