London Blog
by Sean Hargrave, Staff Writer
When up to half an agency's media bill can be accounted for by click fraud and charges, it's hardly surprising that a planned strike against InBev didn't gain momentum. Read the whole story
by Joe Mandese
For the second year in a row, Omnicom's BBDO Worldwide unit ranked as the world's "most effective" agency network, according to Effie Worldwide, a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched … Read the whole story
by Joe Mandese
John Nardone, an early Internet media pioneer who went on to create a best-in-breed ad technology firm [x+1], which was sold to Rocket Fuel … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
The two hottest trends in online advertising in recent years seem almost like opposites. Programmatic advertising is about automation and scale, using technology to … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Mobile clicks now account for almost 40% of all email clicks, a 10% increase YoY. This overview examines the use of smartphones and tablets, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
76% of brand marketers consider programmatic buying an important development in the mobile ad realm, yet few actually purchase ads programmatically, according to new … Read the whole story