Around the Net
No Support For Agency Strike Against AB InBev
- Marketing, Wednesday, April 8, 2015 6:41 AM
The Marketing Agencies Association has hit out at the pitch practice of AB InBev, as a planned strike by agencies against the beer giant fell through yesterday. The MAA, which in March highlighted what it labelled "despicable" conduct on the behalf of AB InBev, had called on agencies to strike against the company to make a stand against the treatment of suppliers by the business. However, for reasons that were "understandable given their vulnerability," agencies declined to launch the strike, due to start yesterday.
