When up to half an agency's media bill can be accounted for by click fraud and charges, it's hardly surprising that a planned strike against InBev didn't gain momentum. Read the whole story
For the second year in a row, Omnicom's BBDO Worldwide unit ranked as the world's "most effective" agency network, according to Effie Worldwide, a … Read the whole story
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched … Read the whole story
John Nardone, an early Internet media pioneer who went on to create a best-in-breed ad technology firm [x+1], which was sold to Rocket Fuel … Read the whole story
The two hottest trends in online advertising in recent years seem almost like opposites. Programmatic advertising is about automation and scale, using technology to … Read the whole story
Mobile clicks now account for almost 40% of all email clicks, a 10% increase YoY. This overview examines the use of smartphones and tablets, … Read the whole story
76% of brand marketers consider programmatic buying an important development in the mobile ad realm, yet few actually purchase ads programmatically, according to new … Read the whole story