London Blog
by Sean Hargrave, Staff Writer
Facebook is a now an out-and-out advertising channel. As long as brand marketers romanticise about previous organic reach, they will continue to put off the decision to put up, and … Read the whole story
by Joe Mandese
On the heels of last February's Omnicom downgrade, Wall Street analysts are lowering ratings for most big agency holding companies, with one attributing the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Mobile's share of total online video viewing is set to soar from 26% last year to 40% this year and just over 50% by … Read the whole story
by Laurie Sullivan
YouTube's Ad Leaderboard took a turn in March, racking up 166.2 million minutes watched for the top 10, up 8% compared with February. Overall, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While its popularity may have wobbled somewhat over the last two years or so, Facebook is still the most popular social network among teenagers, … Read the whole story
by Steve McClellan
Brian Wieser, the senior analyst at Pivotal Research, has downgraded WPP, Omnicom and Publicis to "sell' rating'" and downgraded IPG to hold. He cites … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Tapad, a cross-screen marketing technology provider, is the latest to offer marketers a way to measure the impact digital advertising has on in-store sales … Read the whole story
by Gavin O'Malley
Given the cringe-worthy risks, companies are often wary about employees speaking on their behalf on social media. LinkedIn thinks this cautious approach means missing … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile is inching closer to the halfpoint point of all online traffic but sales are not rising. Almost half (46%) of all traffic originated … Read the whole story
COMMENTARY
by Matthew Bailey, Op-Ed Contributor
I knew this saying was true, but to see tangible examples is always an amazing find. After examining the results of many Net Promotor … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nothing beats word of mouth and adding video to that has become a powerful marketing tool, as thousands of beauty vloggers and others have … Read the whole story