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Etihad Airways Calls Global Review
- Campaign, Monday, April 13, 2015 7:46 AM
Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to cover not only Etihad but also its partner airlines, including Alitalia, Airberlin and Air Serbia. Shane O’Hare, the senior vice president of marketing at Etihad Airways, said: "We have put a tender out for the media planning and buying for the major Etihad Airways Partner airlines. Major global media agency groups are involved."
