How much of a role constant begging letters played in a recent elderly lady's suicide is probably open to debate. What isn't debatable is that charities don't seem to understand … Read the whole story
Facebook recently published a study in the journal "Science" exploring what Americans see in News Feed, and whether "echo chambers," defined as silos of … Read the whole story
If an ad is blocked during a particular user's visit then that "ad space" can never be sold to a marketer. What will cause … Read the whole story
Viewability, unfortunately for online video publishers and advertisers, just keeps getting more and more visible. It's the problem that just won't go away, though, … Read the whole story
Not all offline data will integrate into so-called real-time systems in real time, because the systems that feed data into management platforms cannot process … Read the whole story
Pinterest is putting its ad business into high gear with a new video unit, fresh targeting features, cost-per-engagement measurement tools, more accountable pricing, and … Read the whole story