Around the Net
Viacom Launches Innovation Group For Customised Digital Campaigns
- Campaign, Wednesday, May 20, 2015 6:43 AM
Viacom International Media Networks (VIMN -- home to MTV, Nickelodeon, Comedy Central and Channel 5 -- has formed a commercial innovation group to help advertisers create customised, content-led digital and social campaigns. The group will work with new and existing Viacom clients to help develop data-driven marketing solutions across Viacom’s portfolio of brands. The focus is on developing partnerships with third-party social media platforms for advertisers.
