London Blog
That's right -- the majority of display is now not viewable, leading to a potential spend of GBP485m on inventory that will not be seen. Time for brand and media … Read the whole story
As to why the recent spate of media reviews, CEO John Wren said much of it had to do with clients' "strategic re-evaluation," given … Read the whole story
Company CEO Michael Roth said contributions to the firm's strong Q2 performance came from "a broad range of our creative, marketing services and media … Read the whole story
Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 than previous quarter. Better metrics tools help target key segments. Read the whole story
COMMENTARYHere's a projection put into perspective: IPG Mediabrands' Magna Global projects that U.S. marketers will spend $10 billion on programmatic TV in 2019, the … Read the whole story
