As to why the recent spate of media reviews, CEO John Wren said much of it had to do with clients' "strategic re-evaluation," given ... Read the whole story

Company CEO Michael Roth said contributions to the firm's strong Q2 performance came from "a broad range of our creative, marketing services and media ... Read the whole story

Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 than previous quarter. Better metrics tools help target key segments. Read the whole story

Here's a projection put into perspective: IPG Mediabrands' Magna Global projects that U.S. marketers will spend $10 billion on programmatic TV in 2019, the ... Read the whole story