London Blog
by Sean Hargrave, Staff Writer
With GBP200m reputed to have been wasted by Premier League and Championship football shirt sponsors, it begs the question: when are brands going to move from supplying a logo to … Read the whole story
by Steve McClellan
The deal follows FutureBrand's 2013 acquisition of retail experience design specialist UXUS. In both cases, FutureBrand had worked previously with the agencies on shared … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Email marketing is constantly evolving. Staying on top of the transformation is vital, but knowing what's coming is just the first step. You also … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The "multi-layered structure" of the online advertising industry and the rise in mobile phone use to search for information requires companies across multiple industries … Read the whole story
by Tyler Loechner
Google on Thursday announced it plans to remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Amusingly, I got an email (not a phone call) from a friend pointing to a study that said, among other things, that 32% of … Read the whole story