- The Drum, Friday, August 7, 2015 7:37 AM
Over 90% of advertising executives plan to increase their “programmatic investment”, with 40% claiming they will do so by more than a third in the next 12 months, according to IAB Europe
research, although the lack of adequately skilled staff is proving a barrier to more rapid adoption.
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The smart move is to partner with a BDaaS Technology company to handle their programmatic needs.