London Blog
by Sean Hargrave, Staff Writer
Vloggers are setting a record for Amazon DVD pre-orders and are being tapped up by the likes of McDonald's to invigorate engagement with millennials. How will the old worlds of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For years we have heard rumors that Apple is getting into the "content" business. But what does that mean, exactly? Stories about Apple becoming … Read the whole story
COMMENTARY
by Kath Pay, Op-Ed Contributor
When creating call-to-actions, be mindful of the fact that email is a push channel and the Web site is a pull channel-a key difference … Read the whole story
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by Richard Whitman, Columnist
The latest intern recruitment stunt has Havas Boondoggle Amsterdam offering interns a gig in exchange for a free stay in the agency's loft or, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Programmatic and automation will never take over the marketing industry 100% because a machine can never be inspired, and innovation is driven through inspiration. … Read the whole story
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by Joe Mandese
In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising … Read the whole story
by Laurie Sullivan
Mobile accounts for 50% to 70% of all consumer interactions with brands, with app session launches increasing 51% year-over-year. But the growth in mobile … Read the whole story