As Marks and Spencer launched the brand new ‘The Art of’ campaign yesterday to promote its fashion credentials across men’s, women’s and children’s clothing, its
executive director of marketing Patrick Bousquet-Chavanne says brand momentum is now at a “seven-year high” and that it is looking to “claim territory” lost to
rivals. The TV ad not only promotes outfits across the M&S Autumn range but also talks up its craftsmanship and sustainable sourcing, with a particular focus on cotton.Read the whole story at Marketing Week »