Vloggers are setting a record for Amazon DVD pre-orders and are being tapped up by the likes of McDonald's to invigorate engagement with millennials. How will the old worlds of … Read the whole story
For years we have heard rumors that Apple is getting into the "content" business. But what does that mean, exactly? Stories about Apple becoming … Read the whole story
When creating call-to-actions, be mindful of the fact that email is a push channel and the Web site is a pull channel-a key difference … Read the whole story
The latest intern recruitment stunt has Havas Boondoggle Amsterdam offering interns a gig in exchange for a free stay in the agency's loft or, … Read the whole story
Programmatic and automation will never take over the marketing industry 100% because a machine can never be inspired, and innovation is driven through inspiration. … Read the whole story
In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising … Read the whole story
Mobile accounts for 50% to 70% of all consumer interactions with brands, with app session launches increasing 51% year-over-year. But the growth in mobile … Read the whole story