London Blog
by Sean Hargrave, Staff Writer
If you thought it's all about the pilot, you'd be wrong. Engagement is a longer journey that you think. Read the whole story
by Gavin O'Malley
As part of a broader rollout of Facebook's Oculus initiative, Netflix just debuted a simulated living room where users can virtually select movies, TV … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many … Read the whole story
by Jess Nelson
Today Phrasee Ltd., a London-based marketing technology company, announced an open-source marketing software that claims to predict consumers' emotional responses to email subject lines. Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started … Read the whole story
by Steve McClellan
Havas is in talks to buy the Paris-based firm, which is comprised of 16 agencies with digital, data and media expertise. Co-founder Marco Tinelli … Read the whole story
COMMENTARY
by Joe Mandese
It's official, "trust" is now the ad industry's most important buzzword. Based on data obtained by RTBlog, "trust" has overtaken "viewability," "transparency," "fraud," "ad … Read the whole story