Around the Net
L'Oreal Tackles Sexist Perceptions In Science
- Marketing Week, Friday, September 25, 2015 6:29 AM
L’Oréal is launching a campaign aimed at changing public perceptions around women in science, as well as encouraging more young people into STEM careers. The brand’s ‘#Changethenumbers’ campaign comes on the back of an international piece of research measured across five countries, which questioned over 5,000 participants. The results show that in the UK, 71% of people think men are more suited to being high-level scientists -- much higher than the European average of 60%.
