L’Oréal is launching a campaign aimed at changing public perceptions around women in science, as well as encouraging more young people into STEM
careers. The brand’s ‘#Changethenumbers’ campaign comes on the back of an international piece of research measured across five countries, which questioned over 5,000 participants.
The results show that in the UK, 71% of people think men are more suited to being high-level scientists -- much higher than the European average of 60%.
Read the whole story at Marketing Week »