London Blog
If you thought it's all about the pilot, you'd be wrong. Engagement is a longer journey that you think. Read the whole story
As part of a broader rollout of Facebook's Oculus initiative, Netflix just debuted a simulated living room where users can virtually select movies, TV … Read the whole story
- COMMENTARY
Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many … Read the whole story
Today Phrasee Ltd., a London-based marketing technology company, announced an open-source marketing software that claims to predict consumers' emotional responses to email subject lines. Read the whole story
- COMMENTARY
If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started … Read the whole story
Havas is in talks to buy the Paris-based firm, which is comprised of 16 agencies with digital, data and media expertise. Co-founder Marco Tinelli … Read the whole story
COMMENTARYIt's official, "trust" is now the ad industry's most important buzzword. Based on data obtained by RTBlog, "trust" has overtaken "viewability," "transparency," "fraud," "ad … Read the whole story
