MAD London
Tuesday, September 29, 2015
  • Apple's Fortunes Rise With Record iPhone Sales

    Between the App Store's first large-scale attack, a lukewarm reception for its latest iPads, and an unsteady stock price, Apple was in need of ... Read the whole story

  • How Facebook Can Shine In Digital Video

    Everyone's been talking about Facebook challenging YouTube in the digital video space - but Facebook still has a lot of catching up to do. ... Read the whole story

  • Let The Blame Games Begin!

    If we didn't already, now we know for sure that consumers don't love our brands and ads so much. Apparently, they're prepared to pay ... Read the whole story

  • Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019

    According to Magna Global's just issued report, programmatic ad spend will account for about a third of display and video expenditures this year -- ... Read the whole story

  • Google Customer Match Bridges Email Lists For Search, Gmail, YouTube Ad Targeting

    It seemed just a matter of time before Google would unify its services allowing brands to target advertising across Gmail, search on and ... Read the whole story

  • Full Transparency In Adland? Not Likely

    In Adland transparency is a negotiation. The goal: achieve your objectives, whether you're an advertiser, agency, media owner or ad tech platform without revealing ... Read the whole story