Thirteen of the 14 most trusted forms of advertising have seen a decline in trust over the last two years among UK consumers with editorial content experiencing the biggest drop, according
to a new report.
TV ads, company websites and promotional emails have all seen a decline in trust in the UK, according to Nielsen’s latest ‘Global Survey of Trust in
Advertising’, which polled 30,000 online respondents in 60 countries. In the UK, editorial content was hit by the biggest decline in trust, falling 8% to 54%.
Read the whole story at Marketing Week »