London Blog
by Sean Hargrave, Staff Writer
It looks like we may be on the verge of a major publisher barring the ad blockers. Let's applaud them -- and hope that common sense is contagious. Read the whole story
COMMENTARY
by Jeff Hirsch, Op-Ed Contributor
Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. Read the whole story
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by Ben Frederick
Mobile will account for 70% of the programmatic display market by next year. Expenditure on mobile programmatic has also led to increased investment in … Read the whole story
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by Richard Whitman, Columnist
This is just too much fun. UK-based ad agency Aptitude has released a collection of photos that imagine a broader world behind the images … Read the whole story
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by Jess Nelson
Adobe Campaign, Adobe Marketing Cloud's email marketing solution, will be unveiling a new benchmark tool for email marketers on Tuesday. Adobe's tool differentiates the … Read the whole story
COMMENTARY
by John Hoholik, Op-Ed Contributor
With new channels, such as wearable technology devices, brands have the opportunity to create tailored messages to each consumer - creating a new customer … Read the whole story