Around the Net
Brands Play Down England Rugby Exit, But ITV Set To Lose A Million
- The Drum, Tuesday, October 6, 2015 6:29 AM
Rugby World Cup brands O2, Marriott Hotels and Heineken have downplayed the expected commercial losses from England’s early exit from the tournament, although sponsorship experts believe the humiliation of the defeat bears a damaging cost of association. Tickets for England vs Uruguay, along with England’s likely knockout games are flooding back onto the market at a fraction of their original cost, ITV is reportedly set to lose almost a million pounds per game in advertising revenue now England are out.
