Facebook paid less than GBP100 a week tax last year. Little wonder the EU is fed up -- and starting to hit hard where it can on data, privacy and … Read the whole story
The two incumbents were in a shootout review, but the agency opted to keep both with rejiggered assignments. The biggest change: Carat added North … Read the whole story
This interview begins with me spreading a pile of slick brochures of Xaxis products and services on a table and asking global CEO Brian … Read the whole story
The "Logos Now" study looks at how consumers perceive logo styles and attributes, and also reveals which logos are most memorable, what makes them … Read the whole story
Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide … Read the whole story
Google, through its division in Germany, has made an investment acquiring a share of the German research Centre for Artificial Intelligence (DFKI), a nonprofit … Read the whole story
Almost 15 years ago, Google launched its AdWords business, revolutionizing the world of Web advertising and liberating users from the uninformed digital Stone Age. … Read the whole story
Altogether programmatic ad buying of display ads will surpass traditional direct sales this year, accounting for about 3 out of every 5 digital dollars … Read the whole story