Social may soon get "reaction" emojis -- let's hope they are a route to better metrics and not the metric themselves. Read the whole story
Nielsen has expanded mobile measurement for its Digital Ad Ratings to six additional countries. Mobile measurement will now be included in ratings across Australia, … Read the whole story
Grow or die: The words are gospel in Silicon Valley, as well as Wall Street, where much of its stock is traded. Yet, until … Read the whole story
Sorrell was one of two ad holding company CEOs who made the "Harvard Business Review" Top 100 CEO list this year. Publicis Groupe CEO … Read the whole story
Marketers get a hard time for metrics not always reflecting hard sales, but such figures do serve as measuring points on the road to … Read the whole story
S4M (Solutions for Mobile, a mobile-focused ad-tech platform), released the findings of a global study Tuesday showing that the mobile market is missing out … Read the whole story