London Blog
by Sean Hargrave, Staff Writer
The main casualty of ad viewability rates barely exceeding one in two is reach. Credits and refunds can't make up for a halving of awareness. Read the whole story
by Laurie Sullivan
Ryanair wants Google to stop companies from running misleading paid-search advertisements after some customers who clicked through a series of deceptive ads landing on … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
One of the world's biggest publishers is blocking online access to Europe's biggest tabloid for visitors who have enabled ad-blocking software on their devices. … Read the whole story
by Joe Mandese
In an effort to get out in front of the rapid adoption of ad-blocking technologies -- and more importantly, behaviors -- the Interactive Advertising … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Wouldn't it be nice if you could just erase your bad memories? Facebook thinks so, and thus is giving users some new tools to … Read the whole story
by Steve McClellan
A month after winning the U.S. assignment after a review, GroupM and Mindshare are adding the client's Europe and Australasia regions and portions of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It looks like holiday shopping by mobile phone will be bigger this year, shoppers will start early and most retailers who don't have items … Read the whole story