London Blog
by Sean Hargrave, Staff Writer
More than one in three Millennials is blocking ads, the IAB says, prompting brands to ask agencies how they can reach the young through display. Read the whole story
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by Tobi Elkin
Berlin-headquartered adsquare, an audience management platform for mobile programmatic advertising, has joined forces with the real-time ad platform Smaato. Read the whole story
by Felicia Greiff
Today Adobe debuted its Audience Marketplace, a new platform for buying and selling data. One of eight products available in Adobe's Marketing Cloud, the … Read the whole story
COMMENTARY
by Katie Conneally, Op-Ed Contributor
One of Twitter's problems is its relative lack of popularity with Millennials. While Millennials make up Twitter's largest group of users, they're still not … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
The future is clearly a mobile one. If you haven't figured that out by now, then best of luck to you. Still, over the … Read the whole story