Virgin Media is on the warpath over the prospect of having to pay up to GBP200 million in fees to public sector broadcasters for carrying their channels, insisting that viewers have given the idea a "resounding thumbs down." Nearly three-quarters of viewers said that the plans for retransmission fees amounted to a new tax on watching TV, according to a survey of 2,000 people commissioned by Virgin Media. ITV, with Channel 4, has been lobbying for the payments, which could be worth up to GBP140 million a year.