More than one in three Millennials is blocking ads, the IAB says, prompting brands to ask agencies how they can reach the young through display. Read the whole story
Berlin-headquartered adsquare, an audience management platform for mobile programmatic advertising, has joined forces with the real-time ad platform Smaato. Read the whole story
Today Adobe debuted its Audience Marketplace, a new platform for buying and selling data. One of eight products available in Adobe's Marketing Cloud, the … Read the whole story
One of Twitter's problems is its relative lack of popularity with Millennials. While Millennials make up Twitter's largest group of users, they're still not … Read the whole story
The future is clearly a mobile one. If you haven't figured that out by now, then best of luck to you. Still, over the … Read the whole story