Hey, there's this channel that Millennials spend 2.5 hours per day with and love -- get in quick before the gurus kill it off! Read the whole story
In an effort to expand its programmatic offerings in German-speaking countries, demand-side provider MediaMath is acquiring Spree7, a programmatic platform based in Berlin. Read the whole story
If it were anyone else but Google, people would probably stop picking on Google+, the spunky little social network that both couldn't and didn't. Read the whole story
That was one message delivered by the ad-marketing holding company at its "Investor Day" session on Wednesday. According to Recma, the company had $106 … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company; Colin Kinsella, … Read the whole story
In a bid to advance its ambitious expansion plans, POSSIBLE -- part of WPP Digital -- has hired a handful of global senior leaders … Read the whole story
The data-story debate has only just begun, but it has the potential to carry the same weight as that of the "chicken or the … Read the whole story
How do forward-looking brands and advertising agencies adapt to this brave new world? Read the whole story