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Daily Mail Searches London For International Ad Agency

  • Campaign, Thursday, November 19, 2015 6:27 AM

Sources said DMG Media held initial meetings, which also includes The Mail on Sunday and Metro, with a number of London-based creative shops this week. The process is being handled by AAR. M&C Saatchi previously worked with the Daily Mail on its advertising but is not the incumbent. The newspaper’s recent activity has been created in-house. In July, DMG Media hired WPP’s Maxus to oversee its media planning and buying in the UK and the U, ending an 18-year relationship with Starcom Mediavest Group. 

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