London Blog
by Sean Hargrave, Staff Writer
Pepsi's decision to dial down the role of procurement in marketing is to be welcomed because it doesn't protect in the way it claims. Read the whole story
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by Laurie Sullivan
Google made a move Tuesday to give select advertisers more insight into a publisher's available inventory before they make a programmatic bid to serve … Read the whole story
by Sara Guaglione
Readbug, a new digital newspaper app, hopes to increase the digital reach of independent UK magazines by curating a collection of magazines and articles … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Data matching will replace attribution as one of the major topics across the advertising industry in 2016. Perhaps that's because a multitude of mismatched … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Do you know the difference between probabilistic and deterministic audience data - and how people are using these different types of data to build … Read the whole story