• Marketing, Wednesday, December 2, 2015 6:54 AM

When Volkswagen -- a brand built on reliability, trust and its environmental credentials -- admitted that 11m of its vehicles worldwide were equipped with a software program that dupes emissions testing, it was hard to exaggerate the scale of this scandal. In 2012 the World Health Organisation declared emissions from diesel engines to be carcinogenic, yet VW knowingly marketed vehicles found to emit 40 times the legally sanctioned levels of nitrogen oxides. The scandal has done incalculable damage to the brand.

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