MediaPost Publications - MAD London 01/14/2016

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London Blog

Latest Bellwether Figures -- Abandon Hope Or Steady As She Goes?

by Sean Hargrave, Staff Writer

Marketers' confidence is down but if interest rate rises are gradual, the Olympics and Euro 2016 might just prove to be what the adman ordered. Read the whole story

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Publicis Groupe Said To Consider Buying A Controlling Stake In Cheil Worldwide
by Steve McClellan
A 'Bloomberg' report on the development cited unidentified "people with knowledge of the matter." Publicis wants to structure a deal, said to be in … Read the whole story
COMMENTARY
Beating Ad Blockers With Native Content, Experiences
by Cara Moran
In today's ad blocking world, the only way for a brand to truly connect with a consumer is to create compelling content and brand … Read the whole story
COMMENTARY
BuzzFeed UK Gets A Wrist Slap For Native Ad
by Tobi Elkin, Staff Writer
BuzzFeed UK gets a slap on the wrist by British ad regulators for a native ad that was allegedly improperly labeled. Read the whole story