London Blog
by Sean Hargrave, Staff Writer
Marketing automation is prompting brands to rethink how they work with agencies. Could insourcing provide the answer? Read the whole story
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by Richard Whitman, Columnist
IBM, that old school, not-so-cool, computing juggernaut that once ruled the technology landscape, is upping its digital game of late. Read the whole story
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by Thom Forbes
Like an Amazon clothing purchase that turned out to be two sizes too big, Wall Street quickly processed a return yesterday when the online … Read the whole story
COMMENTARY
by David Dowhan
In the move toward data-driven cross-device targeting and marketing, marketers are pushing for a more seamless link between data, its application and its activation. … Read the whole story
by Laurie Sullivan
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop and mobile. Globally, paid search slowed by 75% in the fourth quarter of … Read the whole story