Marketing automation is prompting brands to rethink how they work with agencies. Could insourcing provide the answer? Read the whole story
IBM, that old school, not-so-cool, computing juggernaut that once ruled the technology landscape, is upping its digital game of late. Read the whole story
Like an Amazon clothing purchase that turned out to be two sizes too big, Wall Street quickly processed a return yesterday when the online … Read the whole story
In the move toward data-driven cross-device targeting and marketing, marketers are pushing for a more seamless link between data, its application and its activation. … Read the whole story
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop and mobile. Globally, paid search slowed by 75% in the fourth quarter of … Read the whole story