London Blog
by Sean Hargrave, Staff Writer
Ad Block Plus reveals that a 30% cut will get you in. Media companies must be brave -- and ban the blockers and verify the responsible publishers. Read the whole story
by Gavin O'Malley
Anyone who thought Facebook's mobile app was already ad-heavy, think again. The social giant on Thursday began a broad release of an interactive full-screen … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably … Read the whole story
by Larissa Faw
The French holding company crossed the $2 billion annual revenue mark for the first time last year. Havas CEO Yannick Bollore attributed the positive … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Google's Accelerated Mobile Pages (AMP) officially launched this week. AMP helps news stories load fast in mobile Google search (placing them at the top … Read the whole story
by Laurie Sullivan
Google is developing software that can determine where someone snapped a photo even if it lacks the GPS identifying data -- adding to a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It's Snapchat's first hook-up with a campaign ratings measurement from an outside provider. The Digital Ad Ratings allows Snapchat to deliver mobile reach, frequency, … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added … Read the whole story
COMMENTARY
by Ben Frederick, Staff Writer
Simply liking things is passe now that Facebook can accommodate a larger range of simple emotional reactions. The new reactions feature has gotten some … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Google launched First Look for publishers, its own flavor of header bidding, not so long ago. It's not a true header-bidding solution because it … Read the whole story