You'd be surprised how many "gurus" are out there saying the key to display is better targeting and relevancy when the true answer is screaming out at all. Read the whole story
Media industry ratings watchdog the Media Rating Council has released proposed guidelines for defining a viewable ad impression on a mobile device. The new … Read the whole story
Overall, both 2016 and 2017 will be positive and stable, with expected growth (at least for now) of 4.5% in both years. The Dentsu … Read the whole story
Tempting more publishers to play along, Facebook is adding video ads to Instant Articles. Partner publishers can begin running animated ads and "click to … Read the whole story
I have this friend who works in advertising, and every once in a while he gets all up in his own existential thing and … Read the whole story
Google and Microsoft are banking on voice technology, each with their own vision, but both squarely heading to become the operating system for the … Read the whole story