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Twitter Launches First Views Ad In Europe

Following a "successful" launch in the U.S. last month, Twitter has made its First View ad unit available in Europe. This means that UK brands can now pay to ensure video content takes prime position on the timelines of Twitter users. Brands that take up First View with Promoted Trends will take the top ad slot in the Twitter timeline for a 24-hour period. Subsequently, a video ad will not only appear top of a user's timeline, but also top of their trending topics list.

Read the whole story at Marketing Week »

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