London Blog
Keep it personal, meaningful and unique and you'll be telling stories just like Spotify. Read the whole story
"Regular viewers" of original digital video programming have grown to 63 million in 2016 from 45 million over the past three years, according to … Read the whole story
- COMMENTARY
It used to be enough to personalise emails when they were sent. The latest trend is to personalise again, in real-time, when they are … Read the whole story
Adobe has a new approach to attribution based on an algorithmic method that measures the impact of marketing on success. The first release of … Read the whole story
COMMENTARYI've been saying for years that virtual reality (followed up by augmented reality) is the next great leap for media.But as we stand at … Read the whole story
New research from U.K. research firm MTM and commissioned by Ooyala shows that programmatic trading is poised to become ubiquitous for premium video across … Read the whole story
- COMMENTARY
While assessing the coverage of the launch of Amazon Video Direct -- Jeff "Mr. Everything Store" Bezos' gutsy challenge to YouTube -- the figure … Read the whole story
And so out comes yet another study stating the obvious: ad blocking is killing the traditional online advertising model. Read the whole story
- COMMENTARY
When we buy in real time, we can know a lot about where the audience might be in their life at that second. This … Read the whole story
- COMMENTARY
Pay no mind to the suggestion that the programmatic revolution has left creatives behind. Quite the contrary. Human touch is very much needed. Creativity … Read the whole story
