Holding companies can deny ANA's rebate claims in the U.S., but what about the UK? Read the whole story
When billions are wasted on fraud, shouldn't we have gotten further than a reminder to do something about it? Read the whole story
The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem including numerous instances of rebates in the U.S. But the holding companies, noting … Read the whole story
With the release of a long-awaited report related to media transparency from K2 (commissioned by marketer trade group the ANA), we expect that marketers … Read the whole story
Six key insights for an industry on the move. Read the whole story
Ad-tech firm Mirriad finds 90% of people skip pre-roll ads appearing ahead of online video content and TV shows; 76% of those polled reported … Read the whole story
With what Twitter calls "factory functions," publishers can now generate timelines for any Web app, as well as use new Embed API to integrate … Read the whole story