London Blog
by Sean Hargrave, Staff Writer
IAB Europe is taking a lead in upping viewability from one second to five just at the time that UK brands need to maximise reducing budgets. Read the whole story
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by Tobi Elkin
LinkedIn on Tuesday announced the launch of programmatic buying to make it easier for advertisers to buy LinkedIn Display Ads. Read the whole story
by Steve McClellan
Chicago-based JLL, the global investment management firm specializing in commercial property, has appointed GroupM's Maxus UK as its new digital media agency for Europe, … Read the whole story
by Steve McClellan
According to a just-released study from ID Comms that probes the current state of media talent at both agencies and advertisers, media agencies are … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Three in four consumers think that brands do not treat data properly and aren't put off by adverse publicity. Time to stop the rot … Read the whole story
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by Richard Whitman, Columnist
The agency has launched 'Remove Everything Not British From the World Wide Web.' Read the whole story