They're already harder to reach through display and now Millennials' live TV viewing is down a quarter as the young switch to streaming. It may well be time for sponsorship … Read the whole story
Despite a conflux of volatile developments ranging from Brexit to ongoing "transparency" probes, influential Wall Street analyst Brian Wieser has raised stock price targets … Read the whole story
Shoppers spent slightly more time visiting a retail site via their desktop or laptop device in Q1 of this year compared to a year … Read the whole story
Time Inc. UK is buying Collective's UK ad network division. Terms of the deal were not disclosed. Read the whole story
Nearly two-thirds of all marketers are planning to incorporate video in their campaigns for the coming year, as investment in video promotion on social … Read the whole story
The promotion was inspired by actual favorite travel experiences to France that were relayed to Air France through its social channels by its fans. … Read the whole story
Do you really want to antagonize so many segments of the population? Do you see Pepsi calling Coke drinkers rapists and murderers and terrorist? … Read the whole story
The citizens of Paris are organizing to protect the iconic lozenge-shaped newspaper kiosks dotting the city. The city's government is proposing to replace them … Read the whole story