London Blog
by Sean Hargrave, Staff Writer
It's common sense, isn't it? Unless there's an offer or something else in it for them, social media users generally don't log on to hear from brands. Read the whole story
by Joe Mandese
At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
Technological innovation makes television look like tin can to tin communication on a string. Yet people aren't happy, like the '50s. And marketers aren't … Read the whole story
by Larissa Faw
The new digital hub Car Connections hosts original videos, images, and articles to "help bring motoring to life," says the agency. Read the whole story
COMMENTARY
by Adam Paulisick, Op-Ed Contributor
I continue to be impressed by advertising formats Snapchat is championing such as sponsored lenses. Read the whole story
by Laurie Sullivan
eMarketer forecasts that ad blocking will become a major obstacle for advertisers. More than 15% of Internet users in the U.S. used ad blocking … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Sometimes the assumptions made by creators and marketers of products in the world of the Internet of Things can be a little off. I'm … Read the whole story