MAD London
Wednesday, July 20, 2016
  • Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings

    At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the ... Read the whole story

  • Welcome To The Tin Age Of Marketing

    Technological innovation makes television look like tin can to tin communication on a string. Yet people aren't happy, like the '50s. And marketers aren't ... Read the whole story

  • MEC Drives New Partnership With AOL, Michelin

    The new digital hub Car Connections hosts original videos, images, and articles to "help bring motoring to life," says the agency. Read the whole story

  • Look Out, Foot Traffic Metrics, Here Comes Snapchat

    I continue to be impressed by advertising formats Snapchat is championing such as sponsored lenses. Read the whole story

  • Ad Blocking Forces Creative Solutions From Advertisers

    eMarketer forecasts that ad blocking will become a major obstacle for advertisers. More than 15% of Internet users in the U.S. used ad blocking ... Read the whole story

  • Consumers Can Get In The Way Of Internet Of Things Advances

    Sometimes the assumptions made by creators and marketers of products in the world of the Internet of Things can be a little off. I'm ... Read the whole story