Around the Net

Branded Content Still Fails To Engage Social Users

  • The Drum, Wednesday, July 20, 2016 8:26 AM
Although millions of people use social media every day, a recent study from Adobe found they are still not engaging with media or branded content. Less than one-third of respondents rated breaking news as the top form of content. Only 7% of respondents said that ads are the top form of content, while 18% reported "offers and deals" as their top choice.

Read the whole story at The Drum »

Next story loading loading..