London Blog
by Sean Hargrave, Staff Writer
If just 9% of digital display is viewed for just a second, and a mere 4% for 2 seconds, researchers suggest it's time to get creative like digital outdoors. Read the whole story
by Joe Mandese
GroupM tapped Plista's Nicolas Bidon as CEO for EMEA at Xaxis and named Jana Kusick to succeed him as head of Plista, a data-driven … Read the whole story
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by Richard Whitman, Columnist
The Study found that many consumers would be perfectly happy to disable their ad blocking software if ads adhered to a few basic guidelines. Read the whole story
by Larissa Faw
A new report from Omnicom Media Group (OMG) finds that publishers and advertisers can take steps to curtail usage of ad blockers. Nearly half … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
SteelHouse, an advertising software company, filed a lawsuit Tuesday in the Central District of California federal court accusing Criteo, a Paris-based retargeting company, of … Read the whole story
by Joe Mandese
Interpublic's Golin unit, which has been transforming itself from its public relations agency roots into more of an integrated marketing services shop with an … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The number of people who own Internet-connected devices is on the upswing and those connections increasingly are being managed by smartphones. Connected home appliances … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The world is eliminating friction. Generally, that's a good thing. But there may be unintended consequences. Let's take evolution, for instance. Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
Your favorite Chief Tomorroist (and Mediapost contributor) Jon Bond recently sat down with Sean Cummins of Cummins&Partners to discuss a new concept hitting the … Read the whole story