London Blog
Takeover campaigns are all the rage, but they have been throwing up huge viewability issues that the IAB is looking to fix. Read the whole story
Hearst will produce all of Jamie's editorial content -- focused on food and lifestyle -- and sell advertising across the print magazine, as well … Read the whole story
- COMMENTARY
We all know you have to stop pumping out the same stuff to the same people, so perhaps some examples of success will make … Read the whole story
Videology found that 41% of customers' campaigns that ran on its platform in Q2 requested ratings verification from a third-party measurement provider. Read the whole story
COMMENTARYIf the price is right, consumers may swarm toward buying a wearable device. While many consumers already own wearables like fitness trackers and smartwatches, … Read the whole story
"Cross-platform planning and execution across all touchpoints is the key to achieving next-level marketing ROI," Millward Brown's Aaron Peterson tells "Marketing Daily" Read the whole story
- COMMENTARY
As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We … Read the whole story
