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UK News Brands Consider Pooling Ad Sales
- The Drum, Tuesday, August 2, 2016 8:26 AM
The initiative marks the first time the six groups -- News UK, Trinity Mirror, Guardian News & Media, DMG Media, Telegraph Media Group, Northern & Shell -- have considered an industry-wide collaboration, with each serious enough to put money behind it to run a feasibility study, according to sources close to the matter.
