It won't be news to anyone that "The Guardian" missed ad targets due to Facebook syphoning up ad dollars across the Net. Native surely has to be the solution, doesn't … Read the whole story
Despite direct competition from Facebook and other tech giants, Snapchat is positioned for "explosive" growth in ad revenue over the next few years. The … Read the whole story
Attendees will include Fortune 500 CEOs, members of the Time 100 and nonprofit, academic, religious and labor leaders. They will convene to address "the … Read the whole story
The tech company has had discussions with its roster shops on the issue. Last week, company CMO Antonio Lucio wrote to them asking for … Read the whole story
Agencies have struggled for years with their (lack of) diversity problem. Now two bold CMOs are asking for an unprecedented change-change in the faces … Read the whole story