London Blog
by Sean Hargrave, Staff Writer
It hasn't managed to monetise its massive mobile user base, and now it has even lost its cool factor. Surely it's only a matter of time until a tech giant … Read the whole story
by Tobi Elkin
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the "IAB Standard Ad Unit Portfolio" for public comment. The goal is to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It may get written off by social gurus and the like, but Deloitte's latest research shows mobile email use is soaring. Thus, brands are … Read the whole story
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by Philip Rosenstein
IBM Watson has recently made a foray into consumer marketing, including initial relationships with Campbell's, Unilever, GSK and Toyota among others. At IAB MIXX … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Smartwatches still have somewhat of an uphill climb. The latest tracking numbers from IDC show the number of smartwatches hitting the market this year … Read the whole story
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by Tobi Elkin
At an Advertising Week panel on the evolution of programmatic media, industry heavyweights shared their vision on whether programmatic has delivered on its promise … Read the whole story
COMMENTARY
by Evan Barocas, Op-Ed Contributor
Sophisticated marketers and the agencies that support them are beginning to look deeply at using deterministic data-that is, data collected firsthand, aggregated from sources … Read the whole story