Around the Net
Apple Coolest Brand In UK, Again, Twitter Fails To Make Top 20
- Marketing Week, Tuesday, September 27, 2016 6:30 AM
Apple has held the number one spot on the annual CoolBrands list for the fifth year in a row, with digital disruptor brands including Netflix, Spotify and Instagram hot on its heels. The annual CoolBrand list is formed through a survey conducted among 2,500 British consumers and a panel of 36 influencers. Former cool kid Twitter failed to make the cut.
